If you want to really make your article "SELL" then you've got to craft the perfect RESOURCE BOX. This is the "author bio" that is below your article body and it's also known as your "SIG" (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

* Your Name: You'd be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.
* Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/
* Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).
* Your Call To Action: You've got them warmed up and now it's time to lead them to BUY from you or visit your website. This is where you "Ask For The Sale." Best to only give (1) specific call to action.

Here are some optional items you could include in your RESOURCE BOX:

* Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you're going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the "join" address.
* Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution.
* A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article.
* Your email autoresponder: I'm not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990's and has now run its course.
* An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term "Article Marketing," I'd link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.

What NOT to include in your RESOURCE BOX:

* A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article.
* A listing of every accomplishment you've achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified.
* Advertisements or pitches for products that are not relevant to the topic of your article.
* Keep the size of your resource box so that it's no larger than 15% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive.

Your Perfect Resource Box Conclusion:

The BODY of your article is where you "GIVE" and the RESOURCE BOX is where you get to "TAKE" for your article marketing gift of information. The resource box is the "currency of payment" you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.

Identifying and dominating your place in the marketplace will be difficult, if not, impossible without the right corporate branding strategies in place. With so many products and services already available to consumers, it's a huge feat to garner their attention of consumers through any type of marketing. Consumers today equate advertising techniques to white noise, and consciously and subconsciously tune it out, which means that you'll need to work hard and smartly to get noticed.

More than just a corporate identity

Every business participates in corporate branding on some level. Whether it's through one staple service or product that's offered, or through thousands all offered under a variety of brands, each company has a corporate brand identity. However, being a leader in business requires much more than just having a corporate brand, your brand must be unique, reputable, and most importantly, profitable.

The importance of corporate branding strategy to any business

Although in many ways corporate can be considered intangible, company's should view branding as an asset that does merit very tangible results, in the form of:

• Recognition
• Marketability
• Credibility
• Relationships
• Profitability

In order to achieve profitability, businesses must brand either their own products or services or partner with other businesses to develop co-branding opportunities. Corporate branding is an important marketing and advertising tool because it is the way that consumers as well as others businesses are introduced to and become familiar with a product or service.

Steps to creating a corporate branding strategy that works

Creating a strong brand begins with identifying your company's long-term goals and establishing a way to incorporate those goals into the overall objective and message of the business. Hiring a branding consultant and working directly with a corporate branding agency can help you brainstorm and implement a brand management plan. They will be able to help you to:

• Create a persona for your business- Your brand must have a personality or distinct characteristics in order to effectively convey your product or services. This persona should express the value, quality, attitude, and goals of your business just as a real person would.

• Effectively build relationships with your target market- You must know who your target market is and how to reach out to them accordingly. Research, surveys, and user panels are all ways that this can be achieved.

• Incorporate an effective strategy to carry out the initiatives of the brand¬-Once you've established your corporate brand you'll need to begin to put it into motion. Corporate internet branding, mass mailings, in-store promotions, and commercials are just a few of the ways that you can bring your corporate branding to life.

Does your business have a good corporate branding strategy ? If not, you should definitely start by contacting Blue Marlin Brand Design for your brand marketing strategy today.

Article Source: http://EzineArticles.com/?expert=Sarah_Frayzer