Archive - 2009




Date
Type

December 23rd

Marketing Using Search Engine Optimization

Organic Search Optimization services are available on numerous websites on the Internet. However there is a few things you should know and look for when doing research to select a search engine optimization service. The service you select should offer the following: Website review; Goal analysis; Competition analysis; Keyword identification; On page optimization; Incoming links building; Search engine submissions, and; Analysis and tweaking.

During website review your code analyzed and possible spider stoppers in your website are analyzed for complicated link structure, missing tags, and broken links, and other subtle factors that may have been overlooked when the site was designed. During goal analysis, the provider should present the best possible SEO strategy given the practical constraints, resources, and time frame. After competition analysis, the service provider should tell you precisely what your competitor is doing and what you should be doing to beat them. Keyword identification includes researching keywords that are most relevant to your business and will get great traffic. During on page optimization, the provider should optimize pages with regards to body text, images, link structures, tags, and other invisible and visible parts. Incoming link building should be planned according to your budget and your site's requirements. The optimization of the search engine should include systematic submissions, which should be done manually, to the best search engine directories. Search engine tweaking should include continuous fine tuning of the website based on traffic trends and ranking trends.

Organic Search Results should be based on a blended search. This is done in three different ways: The search engine optimizes the search by forcing new results to the existing organic search results page; The search engine mixes informational pages with navigational pages and provides a search engine optimized result, and; Some pages are added with the abbreviations or synonyms of the keywords that the user is looking for.

A strong SEO India program is also important so that it targets the Indian market. Many search users do not often realize that they are being taken to the India specific Google engine automatically when they type in the google.com address bar and India specific Google engine. Hence, You need to ensure that your site shows up when these people search on India specific search engines as you are targeting India. The provider you decide to use should select a SEO for India strategy that matches these factors with the current status of your website and determines the changes that need to be implemented on your site to ensure rankings for country specific results.

December 22nd

Our Top 5 Blog Posts of 2009

With 2009 quickly coming to an end, today we’re taking a look back at all the blogs we’ve published throughout this year and sharing our most popular posts.  These are the Web Ad.vantage blogs that have received the most traffic, comments, and mentions.
Without further ado, here’s another look at all the great posts you may [...]

December 16th

The State of Search, Part 2: Google’s Game-Changing New Features

Google has been very busy.  Last week, we took a closer look at just a few of the many new features Google has been rolling out that are changing the way we search.  While last week’s focus was mainly on organic search, this week we’re showcasing three more new features that are changing the arena [...]

December 9th

The State of Search: Google’s Game-Changing New Features

It’s an exciting time to be a search marketer.
Over the past week, Google has launched a number of useful new features that are changing the way we search.  And changing how we search means we must change how we optimize for search.  Google’s latest rollouts have significant implications for both advertisers and end users, and [...]

December 7th

E-tailers Selling Ad Space | ClickZ Rewind

Unless you've been living in a cave these past eight weeks, it should be no surprise that it's been the worst shopping season on record for decades.

December 4th

Twitter Marketing Book In Stores Next Month!

Today is December 4th, and that means there’s just one month to go until Twitter Marketing: An Hour a Day hits stores!  The upcoming book, authored by Web Ad.vantage CEO Hollis Thomases and published by Wiley, will be released on  January 4th, 2010.
Twitter Marketing: An Hour a Day is written for serious marketing professionals.  The [...]

December 2nd

Retailers On A Social Media Holiday Blitz

With the holidays fast approaching, retailers are on the web in full force using social media to promote new products, drive sales, and alert customers to the hottest deals.  The Black Friday/Cyber Monday shopping spree brought with it some aggressive social media tactics.  Which retailers took an original approach?  Were the big brands all doing [...]

November 24th

CEO Twitter Habits: How many times per day do you typically use Twitter?

How are CEOs ordinarily using Twitter?  If you’re a CEO, take this poll.  Anyone can view the results.

Getting SEO Cold Calls? 5 Questions You Should Ask Vendors During Your SEO RFP Process

This week’s blog post is contributed by Shannon Rogers, Senior New Business Executive at Web Ad.vantage (and all-around nice guy!)
As a web marketing sales person I get a lot of eye rolls and exasperated sighs from the people I meet at networking events.  One time I actually confronted the eye roller and asked, “why are [...]

November 12th

How To Set Up Event Tracking in Google Analytics (And Why You Should!)

Event Tracking is a very useful feature that Google introduced earlier this year and made available to all Google Analytics accounts.  So what is Event Tracking and how do you use it?
GA Event Tracking allows you to track events (also called “actions” or “conversions”) on your website.  An action occurs when a visitor clicks on [...]