This article by Hollis originally appeared in ClickZ on July 28, 2009. Self-service online ad buying solutions have existed for more than a decade, dominated primarily by Google.

This article by Hollis originally appeared in ClickZ on July 14, 2009. In April, Nielsen predicted social network advertising revenues would hit an estimated $1.825 billion. Last week, eMarketer released a new study saying advertising on social networks will drop three percent in 2009 to $1.1 billion. Whether social media advertising will grow or shrink [...]

This article by Hollis originally appeared in ClickZ on June 30, 2009. Media planners, online and off-, base their decisions in large part on data. Online planners have the luxury — or curse — of lots of data and many ways to slice it. Data reporting tools help. Some of these tools are free, some [...]

According to recent comScore data, internet users watched 30.3 billion videos in April 2010 alone.  The internet is increasingly becoming something we watch versus read; and adding video content to your website or blog is a great way to engage users.  But video production doesn’t have to be expensive, or even complicated.  Here’s a list [...]

Back in April, Twitter announced an exciting new feature that it would be implementing soon:  annotations.  Twitter Annotations data could be considered analogous to Metadata or RDFa.  Tweet annotations may contain embedded data of any type desired such as keywords, names, descriptions, specifications, address information, contact details, link to a web page, photo, movie or [...]

Many well known websites and social networks (such as Google, Advertising.com, MSN, Facebook, and LinkedIn) offer self-serve advertising—a form of DIY online advertising that doesn’t require the assistance or oversight of a sales rep, and is therefore lower cost.  But self-serve platforms can also be very frustrating.  Before launching a campaign, be sure to know [...]

In an economy of uncertainty and reduced marketing budgets, it’s understandable (and commendable) when companies decide to take the do-it-yourself (DIY) approach to online marketing.  The siren call of reduced costs is one that lures many companies to test the unfamiliar territory of DIY marketing.  But many companies embark on the DIY journey uninformed or [...]

This article by Hollis originally appeared in ClickZ on June 16, 2009.
Twitter is the media darling du present. But how does Twitter, which is an ad-free platform, factor into a discussion about online media planning? Because brands (or their agencies) looking to capitalize on the popularity of Twitter have developed innovative ad [...]

This article by Hollis originally appeared in ClickZ on June 2, 2009.
Soon school will be out and people will be spending less time online in favor of sun worship. Now is a good time to regroup and focus on the kinds of things people will be doing online and how to tactically [...]