Passion.  It’s a simple word that means many things to many people.  I believe it is a core trait for any successful business.  You have to be passionate about what you sell or who is going to want your product or service.  Passion is one of the things that drew me to Web Ad.vantage when [...]

This article by Hollis originally appeared in ClickZ on February 24, 2009.
Probably more than any other media at the moment, print media — particularly ordinary newspapers — are suffering. Newspapers are bleeding, laying off staff by the droves. Even mighty Google has given up on its original Google Print concept. Seeing the writing on the [...]

This article by Hollis originally appeared in ClickZ on February 10, 2009.
Most media planners and buyers intuitively know that the ad placements they plan and purchase for their advertisers have a ripple effect. A user who may click on an ad ends up passing along the link to the destination page to other users who’ve [...]

It’s no secret that we Americans have a love affair with our pets.  Relationships with our furry friends have contributed to a steady growth in spending on pet-related products and services.  According to the American Pet Products Association, spending on animals, food, supplies, veterinary care, grooming, boarding and pet sitting increased 5.4% to $45.5 billion [...]

This article by Hollis originally appeared in ClickZ on January 27, 2009.
As advertisers tighten their belts in a down economy, business is booming in the performance media space.
Financial analysts like J.P. Morgan predict that in 2009 “performance-driven advertising should continue to rise.” As more ad inventory becomes available, publishers who once might [...]

In The Rise of Mobile Social Networks – Part 1 we discussed current and future progression in the mobile marketing space.  Social networking has become an essential, integral, market-driving force in mobile marketing.  Need proof?  At of this writing, newcomer foursquare, who just celebrated its first birthday, has grown to over 500,000 users with over [...]

Will you be using Facebook from your mobile phone to send your friends a green beer today?  If you’re a female between the ages of 25 – 54, there’s a good chance!  With the rise of mobile social networks and over 2 billion iPhone apps downloaded, it’s no secret that mobile [...]

There is no denying that social media has everyone’s attention.  Once thought to be frivolous and only the domain of teenagers has turned into a marketing powerhouse with small businesses to multi-national, Brooks Brothers suit-wearing corporations all clamoring for attention on Twitter and Facebook.  And why not?  Social media is about conversational marketing.  We are [...]

Today we’re super excited to announce the launch of Why140.com, official website of the new book Twitter Marketing: An Hour a Day authored by Web Ad.vantage president Hollis Thomases.  Why140 is a hub for all things Twitter marketing related and features book news, Twitter tips, giveaways, and more!
Visit Why140.com to follow author @hollisthomases and get [...]

“Sneak Peeks” are a series of previews and first looks at the inside pages of upcoming book Twitter Marketing: An Hour a Day. Watch this blog for the very latest news and inside info about the book, brought to you straight from author Hollis Thomases.
Twitter Marketing Metrics & Reporting
Today’s sneak peek of Twitter Marketing: An [...]