With the holidays fast approaching, retailers are on the web in full force using social media to promote new products, drive sales, and alert customers to the hottest deals.  The Black Friday/Cyber Monday shopping spree brought with it some aggressive social media tactics.  Which retailers took an original approach?  Were the big brands all doing [...]

How are CEOs ordinarily using Twitter?  If you’re a CEO, take this poll.  Anyone can view the results.

This week’s blog post is contributed by Shannon Rogers, Senior New Business Executive at Web Ad.vantage (and all-around nice guy!)
As a web marketing sales person I get a lot of eye rolls and exasperated sighs from the people I meet at networking events.  One time I actually confronted the eye roller and asked, “why are [...]

Event Tracking is a very useful feature that Google introduced earlier this year and made available to all Google Analytics accounts.  So what is Event Tracking and how do you use it?
GA Event Tracking allows you to track events (also called “actions” or “conversions”) on your website.  An action occurs when a visitor clicks on [...]

This week’s blog is contributed by Stacy Smith, Media Supervisor at Web Ad.vantage, and agency representative at Ad:Tech New York, 2009.

Ad:Tech:  Over 250 speakers, over 10,000 attendees, and over 60+ panel sessions ranging over a broad spectrum of integrated online marketing topics.  But Ad:Tech is more than just a place to meet  and greet.   [...]

Recently, I spoke to a trade association about social media, and of course, about Twitter. Later in the day, I ran into some attendees who still felt really clueless about Twitter, and wondered how to even get started. Apart from showing them how to set up an account and get familiar with the [...]

Is your online marketing campaign ready for Black Friday and Cyber Monday?
Now that Halloween has come and gone, retailers and consumers alike are gearing up to kick off the holiday shopping season.  In a down economy, sales expectations are modest and if you ask most companies, simply meeting last year’s sales levels would be considered [...]

October is Breast Cancer Awareness Month and everywhere businesses offline and online are displaying their pink ribbons of support. This and the fast-approaching ‘09 holiday season got us thinking about ways in which advertisers and marketers are integrating their offline and online efforts when it comes to targeting the powerful working women demographic.
We know that [...]

Ever seen a trending topic on Twitter but have no idea what it means, or why people are talking about it?  Twitter just unveiled a helpful new feature: trending topic explanations.

When users click on a trending topic, they will now see a brief explanation about what the trending topic means, or why it’s popular.

For example, [...]